“ When the going gets tough, the tough get going“

, which means high tide,  is created by Looks Agencies, with the sole purpose to offer their customers a tool to turn the tide in a challenging market. To create this collection Looks is collaborating with a highly valued design team in the Venice region.

High tide means the tide at the fullest, when the water reaches the highest level. This phenomenon happens regularly in Venice when the sea floods into the city.

When the tide is high, meaning when the situation becomes difficult like the current retail market, the strong will work harder to meet the challenge. This results in the tide in the affairs which, taken at the flood, leads on to fortune. High tide becomes the highest point of something, hence the most successful point.

It’s our belief that when you turn the tide, you change things, usually dramatically and for the better !

The project is created to offer the customers a collection that is attractive, competitive in pricing and margin. The collection is fully designed and produced in Italy, using qualitative leathers, and oriented towards the needs of the north european markets.

The collection will be distributed exclusively to individual retailers and will not be present on international platforms. This allows the customers to work ‘in peace’ and reach the highest tide.