

> UGG Australia markets the premier brand in luxury and comfort
> Accessible luxury
> Fit into the consumer's every day life offering them products that are fashionable, comfortable and attainable
> Only the finest materials are used : the highest quality leathers and suedes and, of course , the world's finest sheep skin
> Sold in leading stores all over the world
> Strong advertising campaign
> Marketing tools : P.O.S. material, CD-rom advertising material, Press Relations
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